Former GC Anita Campbell, who hosted Blawg Review #126 on her award-winning business blog, Small Business Trends, tells us that issue of Blawg Review was made available to over 86,000 RSS subscribers.
How can it be, you wonder, that an RSS subscriber base can accelerate and grow so much faster once it reaches a certain level?Click here for some helpful advice from Anita Campbell, a former General Counsel turned business blogger, who offers to help increase RSS subscriptions to your blog.
It's a textbook example of the law of increasing returns. Kevin Kelly defined the law of increasing returns in his book the New Rules for the New Economy as ”The value of a network explodes as its membership increases, and then the value explosion sucks in yet more members, compounding the result.”
In other words, once you reach a certain point, the big get bigger.
So if the law of increasing returns applies, does that mean there's no hope for those just starting out? Of course not.
Every RSS subscriber list — in fact every business — starts with one. One reader, one subscriber, one customer. RSS technology may have been around for a number of years, but in terms of the public's acceptance of RSS it's still early days. There is time and room for up-and-comers to develop a substantial RSS audience. Just don't wait too long.