Blawg is dead. Long live blawgs.
Whether they prefer to use the word weblog, blog, or blawg, to refer to a Blogger, TypePad, or WordPress website on the Internet, lawyers who understand search engine optimization appreciate that "blawg" is a very useful tag to identify a law blog. Nobody says lawyers must use the word blawg in connection with their legal blogs -- we're just sayin', the smart ones do.
Ad seen on Technorati search for blawg:
Lawyer Blawgs for Internet Marketing lexblog.com - Proven, effective, turnkey solution: design, set-up, hosting, content and marketing. Free technical and marketing support.Highly recommended, by the way.
And the search term "blawg" is increasingly evident as a meaningful keyword on the Google -- which is both the result of, and the reason for, including "blawg" and "blawgs" on legal blogs, like in this footer on lexblog.com:
Law Blogs By LexBlog For The Lawyer, Attorney and Law Firm. Law Blog and Legal Blog Design For Lawyers, Attorneys and Law Firms. Lawyer Blogs, Weblogs and Blawgs. Lawyer Blog, Blawg and Weblog Design. Law Firm Internet Marketing and Search Engine Optimization. Legal Blogs by LexBlog :: 175 Parfitt Way, Bainbridge Island, WA 98110, 206 855 0988Tag, you're it, Kevin.
[Update Note: Kevin O'Keefe responds in this post on his blog.]